Costa Coffe's Localization Strategy in the Chinese Market and its Impact on Market Share and Consumers' Loyalty in Chengdu

Dai, Shiyi (2025) Costa Coffe's Localization Strategy in the Chinese Market and its Impact on Market Share and Consumers' Loyalty in Chengdu. UNSPECIFIED thesis, UNSPECIFIED.

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Item Type: Thesis (UNSPECIFIED)
Divisions: Társadalomtudományi Intézet
Depositing User: Csenge Bíborka Csiby
Date Deposited: 06 Feb 2026 09:37
Last Modified: 06 Feb 2026 09:37
URI: http://szakdolgozat.repo.uniduna.hu/id/eprint/2581

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