Analysis and research on the current situation of new media and the trend of future media development

Wang, Rui (2018) Analysis and research on the current situation of new media and the trend of future media development. UNSPECIFIED thesis, UNSPECIFIED.

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Abstract

The thesis’s topic is Analysis and Research on the current situation of new media and the trend of future media development – The media creative effect of users’ independent communication. This study focuses on The advantages and disadvantages of media creative culture industry effect generated by users' independent communication, and discusses the current situation and development trend of the so-called new media. On the basis of consulting and translating a large number of Chinese and English related materials, case studies on Tencent, Alibaba, blockbuster, Shanghai newspaper group, Shanghai radio and TV station, and We Media were carried out. From the macro analysis of media technology, user demand, media ecology, this study suggests that the media have a significant impact on people living in the future; the development of new media in the era of big data, "intelligent" has become the path of all kinds of enterprises to the world; the mobile Internet innovation changed the development trend of new media; social media is still new the development of media focus, sharing economy media creative economic situation will be formed. The above is targeting the future media breakthrough, the target more clearly indicates the future development trend of global media. In short, the so-called new media has become the most dynamic and promising industry in the world. With the emergence of all kinds of new media, not only the way of life of people has been changed imperceptibly, but also the world's new order of communication has been reshaped. At present, under the trend of globalization, it is particularly necessary to study the current situation and trend of new media industry.

Item Type:	Thesis (UNSPECIFIED)
Divisions:	Társadalomtudományi Intézet
Depositing User:	Csenge Bíborka Csiby
Date Deposited:	11 Aug 2026 09:07
Last Modified:	11 Aug 2026 09:07
URI:	http://szakdolgozat.repo.uniduna.hu/id/eprint/2857

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